
“The Power of Locations as New Stars: A Comprehensive Evaluation of Film Tourism, Destination Branding, Emotional Engagement, and ICT in Promoting Jordan’s Heritage Sites”
Frederick-Wenger Jordanian Educational Fellowship
The Hashemite University
Queen Rania Faculty of Tourism and Heritage
Lujain Hazaimeh is an MA student in management and development of tourism and heritage sites at the Queen Rania Faculty of Tourism and Heritage, Hashemite University, Jordan. She has maintained an outstanding academic performance with a GPA of 3.88 while balancing her studies with work responsibilities. Her research interests include heritage tourism, destination branding, and the use of film tourism and digital technologies to promote Jordan’s cultural sites. Her current research examines how media exposure, visitor experiences, and information and communication technology (ICT) can enhance awareness of Jordan’s heritage destinations. She is passionate about preserving Jordan’s cultural identity through innovative and sustainable tourism strategies. This ACOR fellowship represents an important opportunity for her to further develop her research skills, learn from experts, and contribute to the protection and promotion of Jordan’s archaeological and heritage resources.
